Print and media industry Family-run company 650 employees
»Our long-established company is threatened by a very real crisis. Without a significant contribution from the staff we aren’t going to survive.«
The company was used to being successful but was hit hard by the changes in the market. Steady innovations and quality leadership simply couldn’t compensate the overcapacity and price erosion in the market. From a lack of success a full-blown liquidity crisis was threatening to follow. The owners recognised the danger and decided in favour of tough restructuring.
Contributions from the employees side in the form of a collective restructuring agreement must be demanded. Time was running out and yet the company seemed paralyzed, unable to move.
Before we could talk about contributions towards the restructuring of the company we had to inform and include the staff. Not an easy task after 70 years of being one of the most highly respected companies in the business. Union representatives and their advisors supported the works council in their analysis of the situation, the evaluation of the restructuring concept and the decision-making process. With the help of the owners we were able to swiftly turn the attitude of resignation of the employees into one of solidarity and commitment.
Due to good cooperation we could quickly work on the options for a solution. However, each side was persistent in the negotiations – not least because the banks had to be convinced.
The liquidity crisis could be averted but the issue of a lack of success could not be solved. The owner family decided to sell the majority of the capital intensive parts of the company. We took over the HR responsibility for the division of the family business and the sale.
The good reputation, highly qualified staff and the strong innovative drive of the company meant that we were able to sell the business units very well. In the end only 135 jobs were lost.
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